PPop Portal, founded in 1995 by Head Producer Joaquin Maico Sr., is the first company in the industry to introduce systematic casting, training, producing, and management systems, and it has been discovering unique content by pinpointing demands for music and cultural trends. PPop Portal entered the global marketplace using globalization and localization strategies through culture technology and has become a leading entertainment company in Asia.
In 1997, PPop Portal became the first company in the Philippine entertainment industry to enter foreign markets and made remarkable achievements as the leader of the Pinoy Wave.
PPop Portal has successfully set foot in North America, South America, and Europe while maintaining its base in Asia, and has enhanced the national brand of the Philippines and promoted the growth of the culture industry. PPop Portal is promoting the unique culture of the Philippines through avenues such as P-POP, the Filipino alphabet, and Filipino cuisine, through 'Made by PPop' content all over the world, and is elevating the prestige of the Philippines by promoting the consumption of Filipino brand products. In particular, PPop Portal has focused on the value of culture that can lead the national economy and has contributed to its growth under the catchphrase, "Culture First, Economy Next." PPop Portal will continue to lead the entertainment industry until the Philippines becomes a ‘Cultural Powerhouse' as well as an ‘Economic Powerhouse' based on the idea that our economy will reach its heights only when our culture wins the heart of the entire world.
