About Us

COMPANY INTRODUCTION

PPop Portal, founded in 1995 by Head Producer Joaquin Maico Sr., is the first company in the industry to introduce systematic casting, training, producing, and management systems, and it has been discovering unique content by pinpointing demands for music and cultural trends. PPop Portal entered the global marketplace using globalization and localization strategies through culture technology and has become a leading entertainment company in Asia.

In 1997, PPop Portal became the first company in the Philippine entertainment industry to enter foreign markets and made remarkable achievements as the leader of the Pinoy Wave.

PPop Portal has successfully set foot in North America, South America, and Europe while maintaining its base in Asia, and has enhanced the national brand of the Philippines and promoted the growth of the culture industry. PPop Portal is promoting the unique culture of the Philippines through avenues such as P-POP, the Filipino alphabet, and Filipino cuisine, through 'Made by PPop' content all over the world, and is elevating the prestige of the Philippines by promoting the consumption of Filipino brand products. In particular, PPop Portal has focused on the value of culture that can lead the national economy and has contributed to its growth under the catchphrase, "Culture First, Economy Next." PPop Portal will continue to lead the entertainment industry until the Philippines becomes a ‘Cultural Powerhouse' as well as an ‘Economic Powerhouse' based on the idea that our economy will reach its heights only when our culture wins the heart of the entire world.

MISSION & VISION

Management Philosophy

The Future of Culture Technology! As a company that produces the best in cultural content and entertainers by using state-of-the-art culture technologies, PPop Portal aims to touch people’s hearts and promote Filipino culture in every corner of the world with the goal of contributing to national economic growth and a more affluent life for everyone.

Management Vision and Implementation Method

Asia’s No.1 Entertainment Group. To grow into a total entertainment group representing Asia, PPop Portal is pushing forward aggressively with the following strategies.

OUR SERVICES

Established in 1995, PPop Portal is a premier Filipino multimedia entertainment agency that creates boundless opportunities and develops sustainable careers for all our artists across television, film, music, events, and digital media.

TALENT MANAGEMENT

Positioned at the nexus of talent management, PPop Portal handles over a hundred talented and well-known artists of this generation building a name in different media platforms including the online arena. It is committed to delivering quality entertainment, producing great music, and developing artists' potential.

MUSIC PRODUCTION

While maintaining an ever-growing presence in the music industry, PPop Portal, through its record labels, produces albums, EPs, singles, and music videos featuring high-caliber Filipino singers and songwriters.

CONCERTS & EVENTS

PPop Portal has expanded in concert and event production, making way for world-class concerts around the globe. It creates unique collaborations of Filipino home-grown singers and even international artists together on one stage. It also houses some of the most notable hosts in the country.

ENDORSEMENT AND DIGITAL

PPop Portal leveled-up its platform by strengthening its digital team. From the most viral prank videos to the trending song covers, the collaboration with the artist in producing digital content is something to look forward to. It also created a good relationship with its clients for endorsement and branding.

FACILITIES

PPop Portal also offers studio services with state-of-the-art facilities and top-of-the-line equipment honed to welcome clients with excitement as we elevate their work to new levels. This includes two dance studios, a band rehearsal studio, and a recording studio called Boxes. An avenue where they can make dreams into reality and foster joy through music and entertainment.

Leading the way in diversity, PPop Portal is composed of a team that is young and in touch with the fast-changing, rapidly-growing market of mainstream entertainment and like-minded individuals.

Through the years, PPop Portal's focus remains on the execution of distinguished and remarkable services to clients through world-class performances and being able to meet the clients' goal of providing quality results.

GLOBAL PRODUCING/BUSINESS NETWORKS & KNOWHOW

PPop Portal has developed an unparalleled producing system and has global business expertise through a global network of more than 1,500 composers.